Dual-Base Packaging Supply Gains Priority as Brands Seek Cost & Duty Flexibility

As logistics costs fluctuate and import duties remain uncertain, more brands are building “optionality” into their packaging supply plans. Instead of relying on a single origin, procurement teams increasingly prefer suppliers that can offer multiple production scenarios—so they can balance cost, duty exposure, and lead time by market and program.
This shift is accelerating the move toward dual-base manufacturing. A China + Vietnam footprint allows brands to adjust supply routes without rebuilding the entire vendor system, while keeping packaging standards consistent across SKUs and channels. For launch-heavy calendars and long-term programs, having a built-in backup plan is becoming a practical requirement, not a bonus.
For brands and trading partners serving the US/EU and other markets, dual-base packaging supply can translate into stronger negotiation leverage, smoother planning, and lower disruption risk—especially when conditions change quickly.